Work Experience
Professional Journey
2020 - 2025
Business Development & Sales Manager
eXp Realty
Edmonton, AB
At eXp Realty, I led a team of six sales reps, managing high-volume outbound sales and driving new business growth. I developed sales strategies that helped my team book 6-8 new appointments per rep each week and introduced CRM automation that cut response times by 40%, leading to higher conversion rates.
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I also designed and ran targeted digital marketing campaigns, increasing inbound leads by 30%. My role involved working directly with business owners and executives, delivering sales presentations that secured new clients and drove revenue.
2009 - Present
Real Estate Associate
eXp Realty
Edmonton, AB
Selling real estate isn’t just about properties—it’s about understanding clients, building trust, and closing deals that fit their needs. I’ve spent years doing exactly that, guiding buyers, sellers, and investors through complex sales processes, just like an Account Executive helps businesses find the right solutions.
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A big part of my success has come from building strong relationships with mortgage brokers, lenders, and financial professionals—similar to how AEs work with key decision-makers. I also leveraged CRM automation to track leads, follow up efficiently, and close more deals.
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Negotiation has been a key part of my role, structuring deals that work for everyone involved. At the end of the day, whether it’s real estate or SaaS sales, the fundamentals are the same: understand the client’s needs, present the right solution, and close the deal.
2003 - 2006
Technical Support Analyst
Stream-Flo Industries
Edmonton, AB
Provided technical support and troubleshooting for enterprise IT infrastructure, working closely with teams to identify issues, implement solutions, and improve system performance. Gained experience in managing complex systems, streamlining workflows, and improving efficiency—skills that directly translate to optimizing sales processes.
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Developed expertise in networking, IT security, and infrastructure solutions, earning multiple Cisco certifications. Worked with cross-functional teams to solve technical challenges, a skill that aligns with consultative selling, understanding customer pain points, and offering tailored solutions.
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This role strengthened my ability to problem-solve in high-pressure situations, manage enterprise-level solutions, and communicate complex technical information clearly—all essential skills in SaaS/B2B sales.
2002 - 2003
Sales Development Representative (SaaS | FinTech)
Intuit
Edmonton, AB
This was my first introduction to SaaS sales, and it showed me how the right technology can make a huge difference for businesses. At Intuit, I worked with small business owners and financial professionals, helping them find the best cloud-based financial solutions to streamline their operations.
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I specialized in selling QuickBooks and financial management tools, guiding clients through their options and increasing product adoption. It wasn’t just about selling software—it was about understanding their pain points and helping them make smarter financial decisions.
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Along the way, I honed my consultative sales approach, asking the right questions, recommending solutions, and making sure every customer got the most value out of the product.
Education, Training & Certifications
2020 - Present
Advanced Sales Training & Coaching
Smart Sales Coaching
I completed in-depth sales training with Smart Sales Coaching and continue to receive ongoing coaching focused on sales techniques, consistency, and mindset. The program emphasizes that success in sales isn’t just about skill—it’s about showing up consistently, refining your approach, and taking action every day.
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Through this coaching, I’ve developed structured sales habits, improved my ability to handle objections with confidence, and strengthened my mental preparation for high-performance sales environments.
2024 - Present
Digital Analytics
CXL Institute
I started the Digital Analytics Training program with CXL Institute in 2024 to deepen my understanding of how data shapes marketing and sales decisions. This training focuses on using analytics to track performance, optimize strategies, and drive better results.
Through this program, I’m learning how to interpret data, work with tools like Google Analytics, and turn insights into actionable business strategies. While I haven’t completed the full program yet, the knowledge I’ve gained so far has already strengthened my ability to make informed, data-driven decisions in sales and marketing.
2012 - 2013
DISC Index Behavioral Profiling
IMX Innermetric Training
This training provided a deeper understanding of behavioral styles, communication preferences, and decision-making processes—key factors in successful sales interactions. The DISC Index Behavioral Profiling system helps identify different personality types, allowing me to adapt my approach based on how prospects think and what drives their decisions.
By applying these insights, I can build stronger relationships, communicate more effectively, and tailor sales strategies to match each prospect’s unique motivators. Whether working with a data-driven executive or a fast-paced business owner, this training helps me connect with clients in a way that builds trust and leads to better sales outcomes.
Skills & Expertise
Sales & Business Development
CRM & Sales Automation
Lead Generation & Prospecting
Digital Marketing & Analytics
Consultative Selling & Negotiation
Communication & Relationship Building
Languages
English (Native)
Chinese (Proficient)